The CMAE is delighted to announce a new partnership with leading Sales & Customer Service analysts, 59club. The partnership will see the two organisations work together offering a strong bond between education in management (CMAE) and following that up with analysing Sales & Customer Service (59club).

59club is the market leader in providing customer service analytics and performance measurement programmes. Through modern-day evaluative tools, their presence helps to drive standards of sales etiquette, with the capability to gather crucial performance data and compare themselves against some of the finest member and guest experiences across the golf, leisure, spa, hotel and F&B industries.

Commenting on the partnership, CMAE’s Director of Education Torbjörn Johansson said “59club is becoming a global brand and is also partnering with CMAA. Their product suits us perfectly with a Club/Golf, Leisure & Hospitality specific benchmarking tool in the industry that allows you to not only analyse your own club’s service standards, but also compare your results to the industry standard, elite performing clubs and competitor venues of your choice, a great way to measure how well you are performing in the market. We are very excited and look forward exploring our mutual opportunities.”

Simon Wordsworth, the founder of 59club, has a wealth of experience having worked in the sector for many years at one of the worlds’ most renowned Golf and Leisure resorts.

Commenting on the partnership Simon said: “Our partnership with CMAE is hugely exciting for us. As one of the leading professional associations for the management of golf clubs, there is tremendous cross-over in our mutual clients. With our ability to drive industry standards in an affordable way, in addition to CMAE’s contact base, this will make for a very potent partnership. As such, it should not be long until we see a dramatic improvement in our collective ability to generate positive results across the industry.”

Simon will also be presenting at the CMAE European Conference “The Destination” 17-19th November in Cascais, Portugal, on the subject of how clubs can achieve new service standards to match those of the most prestigious venues worldwide.