Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites.

Concept users can now benefit from 59club’s expertise, mechanism and freedom to independently deliver customer satisfaction surveys using their industry specific benchmarking assessment criteria, flexible survey templates and automated software.

The new partnership enables the auto-generating functions to remain switched on for mutual affiliated clients – meaning that each time member and guest data is entered into their operations software, 59club will auto-invite the customer to complete the venues bespoke satisfaction survey based on their recent encounter – for example after having joined the club, paid to play, visited the spa or F&B outlet or having relinquished their club membership. The functionality can even track a customer’s experience at significant landmarks during their journey, auto-generating a series of questionnaires, in sequence at set intervals as programmed by the venue, measuring a new member’s experience over a set timeframe as a guide.

With a wealth of survey templates that cover all areas of the hospitality industry and as a result of the two software giant’s new pairing, club staff can now save valuable time delivering surveys, avoiding additional data entry, and elements of human error or resistance are eradicated.

The new interface will go live at one of the most prestigious properties in The UK; The Belfry – with other leading Golf Groups such as Dubai Golf and premier clubs and resorts that includes the likes of Old Thorns, Celtic Manor, Stoke Park, Ramside Hall and Dalmahoy also set to win as a result of the new pairing, with concept looking to roll-out the update to all of its clients very soon.

Chris Reeve, Director of Golf at the Belfry Hotel & Resort, said: “The 59club surveys have been a huge success for us and we are just about to introduce a link between our EPOS [Concept] system which will talk directly to 59club’s software [my59] and provide a survey to anyone that plays a round of golf at The Belfry with a few key questions. This is going to open new doors for us and gives us even more insight into what our customers are looking for and allows us to retain our number one position as the best golf resort in the UK”

The new partnership has been forged to assist venues to improve and maintain sales and service quality, in addition to comparing their internal customer satisfaction levels against 59club’s benchmark; the industry average and the best performing venues globally. Ultimately venues stand to capture more consumer insights than ever before.

Simon Wordsworth, 59club CEO, said: “Our recent partnership with Concept is hugely exciting for 59club. Linking our customer satisfaction survey software with the complete enterprise solution for the world’s leading resorts couldn’t be a better match. Both companies have a focus on being in control; whether that’s assisting clients managing memberships, reservations, POS or business intelligence.

“The addition of ‘real-time’ customer service analysis sees the essential day to day operation of golf, leisure & Spa venues worldwide get a whole lot smarter. As 59club continues to grow with new operations in America, Asia and Europe, I’m looking forward to seeing our collaboration with Concept continue to advance service excellence standards across the industry globally”.

Concept, a Shiji Group Brand, offers its users with leisure software for spas, clubs, resorts, and golf courses. The Concept Golf product is a complete enterprise solution for the world’s leading golf resorts and venues and caters for all software needs for golf operations.

Malcolm Rennie, Commercial Manager of Concept, said: “This new relationship and integration with 59club is so exciting for us. The cross-over between our mutual clients is staggering and we were delighted to see so many of Concept’s customers being recognised at 59club’s annual awards ceremony. We can’t wait to rollout this integration to new and existing clients and see the positive results.” 

For more information on 59club, visit: www.59club.com
For more information on Concept, visit www.concept.shijigroup.com


59club, the industry’s leading Sales & Customer Service analysts, with more than 12 years’ experience in the hospitality sector, has announced a partnership with the UK’s premier draught cocktail brand, Gunners.

59club’s unrivalled mystery shopper audits and customer satisfaction surveys launched to the Food & Beverage sector in the spring in order to provide comprehensive & totally objective on-line reports, which measure the customer experience in four distinct types of food delivery. They are “Food to go”, “Quick Service”, “Gastro/Brasserie” and “Premium Dining” with supplementary training services available. Each food outlet tested has the option to choose the competitors that they would like to be ranked against, with the objective being to ensure that 59club maximises the commercial opportunity and provide support where necessary. 59club food services play a vital part in ensuring that the desired sales & service standards are achieved.

Further plans set to advance sales & service levels within the Food industry include the launch of an ‘F&B Service Excellence’ qualification for customer facing staff in late 2019. To enable the rapid growth of service & sales performance management tools that are driving standards across the industry, 59club has created a small network of Food & Beverage Partners who share the common goals of wanting to develop products and services that serve to enhance customer experience. Gunners are the first major supporter of this initiative and have put a great offering together for golf clubs to have the drink available to members and guests on draught, in bottle and by portable dispense.

Established in 1842, Gunners is famed for being a distinctive non-alcoholic cocktail. Gunners ‘Saint’, one of the most refreshing summer drinks, includes Ginger Beer, Ginger Ale, Angostura Bitters and a twist of lime, always served over ice. Gunners ‘Saint’ is now accompanied by Gunners ‘Sinner’; a modern, darker version of the classic drink that comes complete with a shot of dark rum, to add a little more punch (4.5% abv). Rather than being hand mixed behind the bar, both drinks are now available in pre-mixed packaging and poured through modern dispense equipment, so that a perfect serve is achieved, every time, in a fraction of the time.

The new pairing has since seen the refreshing, British taste of Gunners added to The Belfry Hotel & Resort, one of the most popular golfing venues in the UK. The fit forged around quality, affords the perfect accompaniment of beverages to meet the demands of both the traditional and modern-day golfer. 59club’s rich heritage in golf saw an early paring with the 4-time Ryder cup host venue some 12 years ago. This year the Resort was crowned 59club’s Ultimate Golf Resort in the 9th annual Service Excellence Awards Ceremony hosted in March 2019 at St Andrews, Scotland – the home of golf.

Simon Wordsworth, CEO of 59club said; “We look forward to a successful partnership with Gunners, set on advancing customer service levels across golf resorts, hotel chains, restaurants and bars. If that wasn’t enough, perhaps to see the famous drink pave its way into more golf bars around the globe will be something we all toast at the first 59club Food Service Excellence Awards Ceremony.”

Whether you favour the ‘Saint’ or the ‘Sinner’, visit www.gunnerscocktails.co.uk to find out more about this unique


For more information about 59club’s sales & service performance management tools, contact Mike Bell for all F&B related enquires at mbell@59clubfood.com and Matt Roberts for Golf, Leisure, Spa & Hotels at matt@59club.com

Suppliers interested in partnering with 59club to further advance sales & service within the hospitality industry are urged to contact Paul Walker on behalf of 59club who can be contacted on paulwalker@pwcl.co.uk.