The customer service analysts and benchmarking firm 59club announced today they will also provide COVID-19 specific employee survey tools to golf and other hospitality venues free of charge amid the current crisis. The survey tools capture employee challenges, concerns and potential opportunities all in one easy-to-use snapshot.

This addition comes shortly after 59club had made equivalent survey tools available to target the golf & hospitality industries customers, members and guests. These complimentary offerings will remain available throughout the current crisis.

“Many clubs are asking themselves if surveying their employees is appropriate during this time,” said Will Hewitt, General Manager, 59club UK. “The long-term implications of mismanaging employee needs are insurmountable, and there is data available that shows employee feedback and direct communication is not only appropriate, it’s necessary during this crisis. Top-performing companies consistently search for ways to make themselves and their employees better.”

59club’s proprietary survey tools enable managers to identify both employee and customer needs, strengthen retention levels and recognise a clear direction on ways to improve their overall experience. The smart dashboard analyses data in a clear and concise manner and provides demographic filters to further segment information, creating a comprehensive, manageable and immediate snapshot of their opinion and attitude.

Managers and decision makers can use these COVID-19 question templates to build their personal survey, with the freedom to include additional custom questions within a template, they also have the ability to create a survey entirely of their own making, to better fit their needs and goals using the software.

“Effective feedback, both positive and negative, is critical knowledge at any given time, it may be more important now than ever during these ever-changing times, said Hewitt.

“Top performing clubs remain the best performers because they consistently search for ways to make their best even better. Managers who deliberately ask for feedback will gain valuable insight that can address any weaknesses or oversights within their business. With so much uncertainty, staff and customers need to be nurtured now more than ever, that process starts with asking the right questions, at the right time”.

Click here to gain complimentary access to 59club COVID-19 Survey Software

Venues Tested

Tuesday April 7, 2020



Cameron House (Loch Lomond), Cardrona (Pebbles), Crail Golfing Society (Fife), Dunbar GC (East Lothian), Fairmont (St Andrews), Glasgow Gailes GC (Glasgow), Gleneagles (PGA Centenary, Kings & Queens courses), Gullane (Courses #1, #2, #3) (East Lothian), Ladybank GC (nr St Andrews), Montrose Golf Links (Angus), Murrayshall (Perth), Panmure GC (Carnoustie), Royal Dornoch (Sutherland), Spey Valley (Aveimore), Stirling GC (Stirling), Westerwood (Glasgow)


Ballybunion GC (County Kerry), Carton House (County Kildare), Castleknock GC (Dublin), County Louth GC (Dublin), Mount Juliet Estate (County Kilkenny), Royal Dublin GC (Dublin), Seapoint GC (Co. Louth), Slieve Russell (County Cavan), The K Club (County Kildare)

Wales / South West

Ashburnham (Swansea), Bowood (Bristol), China Fleet Country Club (Saltash), Clevedon GC (Bristol), Conwy GC (N. Wales), Filton GC (Bristol), Long Ashton GC (Bristol), Newport GC (Newport), Pennard (Swansea), Radyr GC (Cardiff), Royal St David’s GC (Harlech), St Mellion (St Austell), Teignmouth GC (Devon), The Celtic Manor Resort (Newport), The Vale (Glamorgan), Woodbury Park (Devon)

North England

Alnmouth GC (Northumberland), Belton Woods (Lincs), Carden Park (Cheshire), Forest Pines (Lincs), Formby Hall Resort (Cheshire), Goswick GC (Northumberland), Hesketh GC (Southport), Heswall GC (Merseyside), Hickleton GC (Doncaster), High Legh Park GC (Cheshire), Hurlston Hall (Lancashire), Instinct Wellness (Tarporley), Linden Hall (Northumberland), Mottram Hall (Cheshire), Oulton Hall (Leeds), Portal (Cheshire), Prestbury GC (Cheshire), Ramside Hall (Durham), Rockliffe Hall (Darlington), Rotherham GC (South Yorkshire), Slaley Hall (Northumberland), Stanley House Hotel (Lancashire – Spa Only venue), Stockpost GC (Cheshire), The Mere Resort (Cheshire), Towneley GC (Burnley), Vale Royal Abbey GC (Cheshire), Woodsome Hall (Huddersfield), Wychwood Park (Cheshire)


Astbury GC (Shropshire), Branston Golf & Country Club (Burton), Copt Heath GC (Solihull), Coventry GC (Coventry), Eden Hall (Newark), Edgbaston GC (Birmingham), Forest of Arden (Birmingham), Hill Valley (Shropshire), Hoarcross Hall (Burton) Hollinwell GC (Nottingham), Lichfield G&CC (Staffordshire), Redditch GC (Worcestershire), Stanton on the Wolds GC (Nottingham), Telford (Telford), The Belfry (Birmingham), The Leicestershire GC (Leicester), The Warwickshire (Warwickshire), Ullesthorpe Court (Lutterworth), Walmley GC (Sutton Coldfield), Wharton Park (Worcestershire)

East England

Barnham Broom (Norwich), Dunston Hall (Norwich)

South England

Addington Palace GC (Surrey), Aldenham Golf Club (Herts), Basingstoke GC (Hampshire), Benton Hall (Essex), Bletchingley GC (Surrey), Bulbury Woods GC (Poole), Cams Hall Estate (Hampshire), Canterbury GC (Kent), Castle Royle (Berkshire), Clandon Regis GS (Surrey), Chartham Park (W. Sussex), Chesfield Downs (Hertfordshire), Crane Valley GC (Verwood), Croham Hurst GC (Greater London), Crowborough Beacon GC (Sussex), Dunstable Downs Golf Club (Bedfordshire), Ealing GC (Central London), East Herts GC (Herts), Essendon CC (Herts), Farleigh (Surrey), Farnham GC (Surrey), Foxhills (Surrey), Frilford Heath (Oxford), Golf at Goodwood (W. Sussex), Goring & Streatley (Berkshire), Guildford GC (Surrey), Hanbury Manor (Herts), Harpenden GC (Herts), Hindhead GC (Surrey), Hurtmore Golf Club (Godalming), Kings Hill Golf Club (Kent), Knebworth Golf Club (Herts), Knole Park GC (Kent), La Moye Golf Club (Jersey), Leatherhead GC (Surrey), Moor Park GC (Herts), Nizels G&CC (Kent), North Foreland GC (Kent), Old Thorns Hotel & Resort (Hampshire), Project Golf (London), Puttenham GC (Surrey), Skylark Golf & Country Club (Hampshire), Stoneham GC (Southampton), Sundridge Park GC (Kent), Royal Ascot GC (Berks), Royal Blackheath GC (London), Royal Cinque Ports GC (Kent), Royal Wimbledon GC (London), Royal Winchester GC (Hamp), Tee Box (London), The Cave Hotel (Kent), The Club @ Mapledurham (Reading), The Club @ Meyrick Park (Dorset), The Drift GC (Surrey), The Essex (Essex), The Grove (Herts), The Heron Country Club (Essex), The Hertsmere (Herts), The Richmond GC (Surrey), Wexham Park (Bucks), Windlesham Golf Club (Surrey), Witney Lakes Resort (Oxfordshire), Wyke Green Golf Club (London)


Customer service satisfaction and benchmarking firm 59club have announced today that they will further extend their complimentary offering amid the global COVID-19 pandemic, as 59club help the golf & hospitality industry to make the right choices and provide the right options for its customers, members and staff.

59club’s ‘We are in this together’ Campaign, has seen newly released survey templates that reflect the current situation facing the industry, and the interactive Golftell Member Communication app added to their existing complementary offering, all free of charge throughout the current crisis.

“The ability to appreciate what customers and staff need, what their future intentions are, what they are willing to do right now and how they will react amid this ever-changing time, is data we could all use wiselyand never has there been a more pertinent time to glean this valuable information than today – right here, right now”! said Will Hewitt, managing partner of 59club UK.

“We want to make sure the golf and hospitality industry have valuable tools available to them so they can make informed decisions during these trying times.”

Specific COVID-19 survey templates have and will continue to be added as part of 59club’s complimentary offering, covering all aspects of general member surveys, golf professional services, including retail, custom fitting & coaching and staff wellness surveys.  The survey tools assist managers to glean feedback from its customers, members and staff amid the current crisis at specific times when the facility continues its limited offerings, at times when the offering/operation is forcibly closed, during a clubs renewal process, when dealing with membership cancellations and in the run-up to the club/facilities reopening.

The templates contain a bank of pre-set questions, enabling managers to build their survey with the ability to create custom questions of their own. 59club’s proprietary survey tools enable club managers to identify both employee and guest needs, strengthen retention and recognise a clear direction on ways to improve the overall experience at their respective properties.

The smart dashboard allows management to analyse data in a clear and concise manner and provides demographic filters to further segment information, creating a comprehensive, manageable and immediate snapshot of their customer, member and staff opinion and attitude.

The interactive Golftell Member Communication app creates a new channel for members to privately communicate directly with club management, with the ability to provide as much or as little feedback as the member wishes to supply. During times when the club is closed, the app can be used to reflect on previous experiences, to make future suggestions, to communicate on any matter relating to the club and their membership, and when normality resumes – they can continue using the app to provide instant feedback when visiting the club.

The app channels member feedback within the following areas: course condition, food quality, general facilities and customer service levels, applying an average rating of great, good, average or poor which contributes towards the clubs own satisfaction rating as well as adding into the industry-wide data pool.

Managers and decision makers can make use of 59club’s complimentary offering throughout the current crisis to gather data from one’s own customers and employees. Complete with the ability to make direct comparisons amid the current situation facing the industry, as 59club continues providing help, clarity and vision on a global scale, at a time when it is needed most.

“These are extraordinary times. Many managers are trying to figure what, if any, services should still be available, and what people will want when you re-open” said Simon Wordsworth, founder of 59club.

“Customers will remember those who took the time to touch base with them, to ascertain their needs and wants during the unprecedented time when they knew you were simply hoping to remain open, and latterly during the challenge of being forcibly closed.

“Navigating unchartered waters and relying only on substandard communication tools like social media and non-reply emails does a disservice to the manager, staff, their members and guests. We want our friends and colleagues in the tourism and hospitality industries to have everything they need to weather this storm.”

Please visit www.59club.com and follow the COVID-19 actions to instigate your FREE license, any additional support can be directed to your local 59club division who are waiting to help!