JAMES BEESLEY LEADS 59CLUB’S EUROPEAN EXPANSION SERVING SPAIN, PORTUGAL, ITALY & GREECE

Wednesday November 25, 2020

59club, the industry’s leading Customer Service & Sales Analysts and Training Provider, has today announced additional growth across the South of Europe with the formation of a dedicated regional team supporting golf and leisure clubs, hotels, restaurants and spa destinations to drive customer service & sales performance across their respective properties.

The new division is led by James Beesley, whose previous experience at Monte Rei Golf & Country Club (Portugal) and current role at Finca Cortesin Hotel & Golf Resort (Spain) – two of Europe’s leading luxury resorts – will further strengthen 59club’s position within the wealth of golfing hotspots across Spain, Portugal, Italy & Greece.

James joins with an educational background in Business, Marketing & Sports Management, and as a member of the PGA and Club Managers Association of Europe. Venues across the region will also benefit from James’ practical expertise, having heightened sales performance and customer service standards as a client of 59club at multiple venues.

Commenting about his new venture, James said; As a client of 59club I have experienced first-hand the incredible insights and benefits of their products and services, applying their analyses to decision-making and witnessing the improvement in both operational, as well as financial results! I’m thrilled to be able to take on this additional role and look forward to working together with our regional team, whose local knowledge and expertise will provide a dedicated and personalised service to our current and future customers!”

With leading venues such as PGA Catalunya (Barcelona), Finca Cortesin (Marbella), Quinta do Lago (Algarve), and Verdura Resort (Sicily) – all listed amongst the top 20 Resorts in continental Europe –enjoying long-standing prosperous relations with 59club, local standards are set to rise as more properties are attracted to the appealing advantage of enhanced customer satisfaction, acquisition, increased revenues and profits – described by many as the ‘59club effect’.

Long standing 59club client, Julián Romaguera, General Manager at Los Naranjos said; “We were referred to 59club by La Manga Club during the PGA show, and within 30 minutes of our meeting we had signed up. For me, it was important to have an external tool to identify our strengths and weaknesses, and whilst you may have the perception that you are good at something, this tool keeps your feet on the ground and lets you know exactly what you have to focus on, what are the urgencies and what needs to be prioritised. 59club has to be shared between the staff and by the management at the same time, so that everyone is engaged and dedicated to working together to advance the high levels of service we are committed to achieving. We are using the tools to become more hospitality orientated, moving away from just golf, to introduce a more personalised service. 59club allows you to understand how others work and you can benchmark your sales & service performance against them.”

Of the announcement, Simon Wordsworth 59club CEO said; We are so excited to be working with James on expanding 59club across the South of Europe. These are difficult times; regardless, those venues who afford the best service experience across golf and hospitality will always win. James and the team are the perfect fit to assist venues who strive to progress as they bring our performance management tools and employee training services to a wider market”.

Those interested in a proven strategy to measure, analyse and elevate staff performance, overall customer experience, and consequently, operational outcomes, are urged to visit www.59clubeurope.com or reach out to james@59club.com for more information.

For all media queries, please contact: Sarah Connelly, Marketing Manager, 59club HQ.  E: sarah@59club.com

ADVANCE EMPLOYEE SATISFACTION & ENGAGEMENT WITH 59CLUB’S NEW HR SURVEY SUITE

Thursday November 19, 2020

59club, the industry leading Customer Service Analyst and Training Provider has launched three Human Resource Survey templates that address all areas of the employment roster, from measuring the New Employee Experience, general Employee Satisfaction, plus an Employee Exit Survey.

When it comes to customers; satisfaction surveys have been a vital part of 59club’s mission to drive the member and guest experience across our industry. If the reality is that ‘happy employees equals happy customers,’ then it’s high time we also prioritise employee well-being. As J. Willard Marriott famously said, “Take good care of your employees, and they’ll take good care of your customers, and the customers will come back”.

The new survey templates can be used to quantify employee wellbeing, engagement & satisfaction levels.  The venues management team will also be able to identify what motivates individuals and how they can support their employees continued growth within their existing role, also providing clarity and vision over personal career progression.

The Employee Satisfaction Templates are available right now and ‘free to use’ for all my59 Survey licence holders, alongside a wealth of Golf & Hospitality Member & Guest Satisfaction Templates.

The question templates are available to all in English immediately and will be rolled out in other languages across all 59club territories shortly. To enquire about owning a my59 Survey Licence, please visit www.59club.com.

The intelligent software can be adapted and moulded to suit every differing properties persona, meaning that the industry can now gain valuable Human Resource data from inside their own four walls, complete with the ability to make direct industry comparisons to monitor and advance their employee experience. 

Simon Wordsworth, 59club CEO and Founder said; “Your staff are your number one asset, if they are nurtured, allowed to develop and progress, there are nothing but positives for the business, cost savings throughout and without doubt greater revenues and repeat clients. As a business we have always been involved with measuring staff performance and providing training solutions to remedy those weaknesses, this new development allows the employee, manager, and the employers performances to be evaluated and improved.

“In this current climate, with so much insecurity, staff “out of position” and undertaking new and multiple roles, we need to ensure that we boost morale and prioritise employee satisfaction. As a business and industry, we will be able to harvest and retain talent to better service our customers and drive the enjoyment factor within the game we all love.

“If you have access to my59mentor, our online virtual training platform, as the industry’s needs start to evolve as a result of the data, we and our partners will be able to work together to strengthen our offering to educate your team in situ”.

To discuss your business needs and how 59club can assist you to achieve Service Excellence utilising a variety of Satisfaction Surveys, Mystery Shopping Audits, Financial Comparison Tools & Employee Training Programs; contact your local 59club Area Manager – and make a positive change today to realise your greatest potential. 

For more information, visit: www.59club.com