Month: October 2025

October 2025 – United Kingdom
59club, the industry leader in customer service benchmarking and training for the golf and hospitality sector, is pleased to announce a new strategic partnership with Pinseeker, the UK’s leading manufacturer for golf course accessories, signage and furniture solutions.

The collaboration will see Pinseeker become 59club UK & Ireland’s Official Partner for golf course, accessories, signage and furniture, supporting the continued drive to raise standards of presentation, sustainability, and member experience across the industry.

Will Hewitt, General Manager, 59club UK & Ireland, commented:

“Presentation and consistency play a vital role in shaping a club’s first impression and the overall customer journey. Pinseeker’s attention to detail, craftsmanship and commitment to sustainability mirror our own values of quality and service excellence. By collaborating with Pinseeker, we can help our client venues achieve not only aesthetic harmony but also a more environmentally responsible approach to course and clubhouse presentation.”

Pinseeker is renowned for its Luxewood™ range — a collection of recycled-plastic furnishings and signage designed to emulate the warmth and sophistication of natural timber while offering exceptional durability and zero maintenance. The brand’s products feature across many of the UK’s most prestigious venues, reinforcing its reputation as the preferred choice for premium, sustainable golf environments.

Graham Greenwood, Director at Pinseeker, added:

“We’re delighted to partner with 59club UK & Ireland and support their mission to enhance quality and consistency across every aspect of golf club operations. Our shared focus on sustainability and excellence makes this partnership a natural fit. Together, we aim to help clubs elevate their visual identity and create environments that reflect the high standards their members expect.”

Both 59club and Pinseeker share a commitment to continuous improvement, environmental stewardship, and exceptional presentation standards. This collaboration will ensure that clubs not only deliver outstanding service but also present facilities that embody the highest levels of quality, sustainability, and brand coherence.

About Chops Hospitality

CHOPS Hospitality was founded in 2023 by Lauren and Julian, long-time colleagues with a shared passion for food, drink, and the people who make hospitality great.

After over a decade working together in senior food and beverage roles, they decided to combine their experience and launch something of their own.

Collectively we have over 50 years of management experience in some of the world’s top hospitality brands, Michelin starred restaurants, international hotel golf resorts, awarded inns, global catering contracts & retail.

Our knowledge & operational expertise in food & beverage, including repositioning, rebranding, procurement, training & development, gives us a solid platform to support & guide your business.

What Makes CHOPS Hospitality Unique

“We know the pressures of hospitality first hand, the constant firefighting, the lack of time to step back, and the need for tools that truly make a difference.

That’s where we come in. We bring structure, clarity, and fresh thinking to help teams work better together, improve consistency, and drive businesses forward with confidence.

Passionate about building strong relationships across both kitchen and front of house, we deliver every project with energy, expertise, and a practical, strategic approach.”

Here’s a short intro deck that gives a snapshot of who we are and what we do. That said, nothing beats a chat to see how we could add value to your team and operation. View our CHOPS introduction here.

Exclusive 59club UK Client Offer

As part of our commitment to helping clubs thrive, we’re offering all 59club UK members a free cost analysis to show how our pricing file can support your operation, along with a complimentary consultation to explore how the CHOPS Menu Solution can boost your food and beverage performance.

Products & Solutions

CHOPS Menu Solution

Many of the clubs we speak to face the same challenges: operating without a full kitchen brigade, trying to balance offers that don’t always align with member and visitor demands, dealing with unnecessary waste, rising costs, and struggling to deliver the same quality every time.

That’s why we’ve developed the CHOPS Menu Solution, designed specifically for golf and leisure clubs. Our menus focus on three essentials: great taste, strong margins, and simple execution. No complicated prep, no need for chef level skills, just quality dishes that keep members and guests satisfied while supporting your bottom line.

Included:

• Full access to our menu and specification library
• A strategically designed menu tailored to your operation
• Monthly specials
• Date and event-targeted promotions
• Significant savings through the CHOPS pricing file

One-off Initial menu pack and onboarding fee: £175
Monthly subscription fee: £75

CHOPS Pricing File

In hospitality, volume drives price. Big groups get preferential rates, while independents often pay 10–20% more for the same products. Add rising wages, energy costs, and inflation, and we know your margins are under real pressure.

The CHOPS group pricing file levels the playing field. By combining spend from multiple operators, we’ve negotiated supplier deals that give smaller sites access to the same discounts as large chains, without necessarily changing suppliers.

It’s simple, transparent, and regularly updated, so you save time as well as money.

We’ll even provide a free cost analysis to show exactly what you could save. Click here for more information

Get in Touch

Affordable expertise you can rely on – get in touch today!

Email: support@chopshospitality.com

Visit: www.chopshospitality.com

Julian Prosser: 07552362622

Lauren Bennett: 07730003727

In today’s hospitality landscape, data-driven decision making is no longer a luxury, it’s a necessity. From customer feedback to financial performance, venues are rightly scrutinising every element of their operation to enhance the overall member and guest experience. Yet one vital voice often goes unheard. That of the staff.

Whilst it is positive and encouraging to see many venues making great strides in collecting feedback from members and regular guests, it is rather surprising to see how few venues regularly seek feedback from their teams – those that are on the front line, day in and day out, looking after your guests. This begs an important question. If your staff are the heartbeat of the customer experience, could we gain more by listening to their feedback, ideas and thoughts?

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The state of play

Research by Gallup and other workforce engagement organisations consistently shows that staff engagement is a critical driver of customer satisfaction, productivity, and profitability. However, adoption of staff surveys in hospitality remains patchy at best.

According to a recent CIPD (Chartered Institute of Personnel and Development) survey:

• Only 44% of UK organisations conduct regular employee engagement surveys.
• In the hospitality sector, this number drops to approximately 30%, with smaller independent venues far less likely to gather structured feedback from staff.

In golf and leisure venues, where seasonal staff, part-time roles, and departmental silos are common, the numbers are fundamentally lower. Yet these are precisely the environments where communication and employee insight can be most valuable and have the most positive impact.

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Why staff feedback matters more than ever

At 59club, we know that service excellence doesn’t happen by chance. It’s built through consistency, clarity (in terms of process and an overall end goal), and culture. Staff surveys help create the foundations for all three.

Here’s why it matters:

• Staff can make or break an experience – Whether it’s the welcome at reception, the speed of service in the clubhouse, or the condition of the golf course, your people deliver the experience your guests will remember – hopefully for the right reasons. If they are disengaged or dissatisfied, your guests will feel it too.
• Feedback identifies blind spots: Staff are your eyes and ears. More often than not, if engaged, they can help to identify issues and concerns, long before managers are even aware. A survey can highlight areas of concern, from training gaps to internal communication breakdowns. Aspects that might otherwise go unnoticed until it’s too late.
• Staff want to feel heard: Engaged employees are 87% less likely to leave their role (Gallup). Simply asking for input builds trust, loyalty, and improves morale and motivation, especially if action is taken on the feedback provided.
• It’s a cost-effective retention tool: Recruiting and training new staff is far more expensive than retaining good people. Surveys help leaders understand the motivations, frustrations, and ambitions of their team, making it easier to foster a positive working environment.

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The cost of not listening

Venues that neglect staff feedback risk more than just unhappy employees. The potential consequences include:

• Higher turnover and the associated recruitment costs.
• Lower service standards, as disengaged teams struggle to deliver consistent experiences.
• Damaged reputation, especially in a digital age where staff can (and do) review their workplaces on social media and other platforms.
• Stagnant internal culture, where innovation, development and improvement are stifled due to lack of open dialogue.

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Closing the feedback loop: Staff are customers too

It’s encouraging to see more golf and hospitality venues turning to member and guest surveys to improve service quality and overall satisfaction. At 59club, we support this shift wholeheartedly. Despite this however, this shift highlights an important imbalance — one that needs to be addressed if venues truly want to create sustainable, service-led teams and cultures.

Put simply: If we’re asking our guests for feedback on their experience, why aren’t we doing the same with the people delivering it?

Regular, structured staff surveys are not just a tick box, HR exercise — they are a business-critical tool. By listening to the people who represent your brand day in and day out, you not only empower your team but also gain actionable insight to enhance the overall customer journey. A win, win situation.

Let’s elevate the staff experience — because great service starts behind the scenes

New partnership combines training, measurement, and mystery testing to enhance the caddie experience and support clubs worldwide

59club, the leading provider of customer service and sales performance management in golf and hospitality, has announced a new partnership with Caddy Clubhouse – a platform created by three world-class caddies to support caddies to refine and master their craft, and for golf clubs to manage and develop their caddie programs.

Caddy Clubhouse’s Club Course equips caddies with essentials such as green reading, yardage books, etiquette, course management and pace of play. By building confidence and professionalism, the platform enables clubs to deliver consistently high-quality experiences on and off the course.

The collaboration was showcased during the 59club Global Golf Day, part of the three-day build-up to the inaugural 59club Global Service Excellence Awards. A dedicated team of caddies from Caddy Clubhouse supported golfers throughout the event, ensuring a first-class experience across The Belfry’s iconic Brabazon Golf Course the day after hosting the British Betfred Masters. Education, networking and the awards – where the world’s top managers were crowned alongside the 59club Eminent and new Signature Collection were all highlights.

“Caddy Clubhouse is more than a training program – it’s about raising the bar for caddies everywhere,” said Jonathan, Co-founder at Caddy Clubhouse. “Working with 59club gives us the tools to measure, benchmark and improve the caddie experience, creating real value for clubs, caddies and golfers alike.”

Simon Wordsworth, 59club Founder and CEO added; “We are delighted to support the Caddy Clubhouse program as it raises the bar for service excellence and enriches the golfer experience. This partnership reflects our shared commitment to innovation and to creating meaningful engagement across the caddie community.”

The partnership will focus on integrating caddie surveys into My59, enhancing mystery testing, and strengthening training content; reinforcing 59club’s mission to deliver measurable service excellence while empowering Caddy Clubhouse to elevate caddie programs worldwide.

For more information on how this partnership can benefit your club, or to explore opportunities to enhance your caddie program, please contact sarah@59club.com at 59club and info@caddyclubhouse.com at Caddy Clubhouse.