Tagmarshal, the market leader in golf course optimization technology, is delighted to announce its partnership with 59club UK. This collaboration presents an exciting opportunity for Tagmarshal to engage with and elevate the experiences of Golf professionals across the region.

Tagmarshal’s state-of-the-art technology provides golf courses with full, real-time operational oversight and reporting. Through an innovative combination of advanced GPS technology and powerful algorithms driven by data from over 50 million rounds, managers can optimize on-course operations, with tools to effectively manage pace and flow of play, enhancing the player experience, increasing efficiency through automation, and generating additional revenue.

The partnership with 59club UK includes  educational roadshows, participation in awards  and club studies, as well as the sharing of educational opportunities such as online webinars and expert sessions.

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“Affiliation with 59club UK is of significant importance to us, showcasing our dedication to elevating the golfing experience. We’re excited about the chance to offer members of 59club UK insightful, analytics-driven guidance to assist them in achieving their goals,” says Stephen Knoop, Managing Director, Tagmarshal International

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”59club UK welcomes the opportunity to partner with organizations who share the goal of delivering exceptional Member and Guest experiences. Our aim is to provide high quality data to Owners and Managers to support their decision making, and we know from the mutual clients which we currently share, that Tagmarshal is an outstanding product which supports golf operations and enhances player experience,” says Will Hewitt, General Manager, 59club UK

The partnership with 59club UK builds on Tagmarshal’s existing partner network, which includes several partners, such as the GCAE (Europe), PGA of Alberta, PGA of British Columbia, NGCOA Canada, Metropolitan PGA, Southern California PGA, Pacific Northwest PGA, South Florida PGA, as well as the National Golf Course Owners Association, PGA Magazine and the CMAA Carolinas Chapter.

Tagmarshal partners with private, daily fee, public and resort courses, including 35 of the Top 100 US courses and more than 500 courses globally, as well as several golf management groups. Partners include UK courses like The Grove, Hanbury Manor, Carnoustie, Ballybunion, Hogshead, Lahinch, Old Head, Turnberry, Foxhills  and many £30 to £50 green fee courses, which are seeing excellent results. Tagmarshal offers a range of golf cart tracking devices, as well as solutions for walking groups.

To learn more about the impact optimization will have at your course, please contact Stephen Knoop, Managing Director, by mailing stephen.knoop@tagmarshal.com or calling +353 86 052 5077. Alternatively, watch our short demo at tagmarshal.com/demo.

59club, the industry leading Customer Service Analysts and Training Provider has today announced its expansion into the Nordic regions of Iceland, Finland, Norway, Sweden & Denmark, bringing their wealth of Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs – created specifically for the golf & hospitality industry – to the fore.  

Impressive expansion plans have already seen local 59club divisions established, currently supporting hundreds of golf clubs, resorts and management groups within the USA, Canada, UK, Europe, Asia, Middle East, Africa and most recently Australia & New Zealand. It was only a matter of time before the global leaders firmed up their support in the Nordic regions, as they work tirelessly to help clubs shape and develop their sales & customer service cultures.

After a long-standing engagement between 59club HQ and The Scandinavian Golf Club, alongside additional partnerships with European Tour Destinations within the Nordic regions; 59club are delighted at the prospect of having feet on the ground to further support these venues, and attract many more just like them who share the same focus of elevating customer service levels, with the desired effect of driving retention, revenues, and profits.

The new opening welcomes Sebastian Czyz Bendsen, as 59club Nordic’s Sales Manager.

Having graduated from Kent State University, OH, USA with a BA in Finance and a MA in Sport and Recreational Management, and after a well-spent career in golf – most recently in his home Country working with the Danish Golf Union – Sebastian joins 59club with a wealth of attributes and a self-confessed love of educating and guiding leaders towards innovative ideas.

Many would say he’s the perfect fit, offering industry experience and driven by his passion and excitement for connecting Golf Club’s within the Nordic regions, with the resource and global formula to excel their customer experience, and to create an even better community for their members & guests.

Of the announcement, Simon Wordsworth, 59club CEO said “Sebastian is a real go-getter, and well versed in the role that Customer Service plays in growing the game of golf and keeping players enthused and loyal to the sport. And now as he joins 59club, he’s ready to take the support and intel he can offer to clubs a leap further. Sebastian appreciates the complexities of club cultures and has worked with similar principals when supporting the US collaborations with the PGA of America, ClubCorp (now Invited), the TPC Network and Kemper Sports. All private golf corporations, and all searching for means to optimize their business, as well as recent initiatives delivered by the Golf Union.

“We are all excited about the impact that 59club will make in the region, our global benchmarking data is second to none, and as always, we are spurred on by the rewards our clients enjoy, as we deliver the roadmap to measure, train, support and reward the individuals, teams, managers and groups we work with to perfect the art of delivering Customer Service & Sales Excellence – we can’t wait to get started!”  

• Offers are now being promoted, all clubs interested in becoming the first to sample 59club’s industry leading Mystery Shopping Services, Satisfaction Surveys and Training Tools are invited to reach out to Sebastian@59club.com to sign up for a demo and to unlock their FREE trial.

The CX Management Specialist has today announced its global operations have expanded into Australia & New Zealand. Bringing with them over 15 years of global customer service intel, plus a wealth of industry leading mystery shopping audits, satisfaction surveys, and employee education pathways.

Golf, Leisure & Hospitality Businesses within the region, can now look forward to enjoying the ‘richest’ rewards of their labor, as 59club’s proven formula of supporting club’s to elevate customer service standards and deliver improved profits is rolled out.

The latest opening serving Australia & New Zealand passes to Sam Hughes, the former Club Operations Manager at Glenelg Golf Club, Adelaide. Hughes’ experience at Glenelg Golf Club – widely regarded as one of the best Golf and FunctionVenues in all of Australia, boasting a string of awards to boot – coupled with his passion for delivering customer service excellence, will serve him well in his new role.

At the time of launch, Hughes was preparing to represent 59club at the Golf Business Forum / PGA Expo in Melbourne and went on to say; “It’s a privilege to be part of 59club’s global operations, and to be able to support neighboring club managers to integrate 59club’s proven formula to achieve the greatest service standards and financial successes.

“We’ve got off to a great start, planning and delivering a series of trial audits for club managers up and down the country, igniting their passion and desire for achieving service excellence, and I am excited to see our following grow after more trials and contracts are shared and exchanged in the months ahead.”

Hughes is not alone on this journey, and benefits from the support of 59club founder, Simon Wordsworth and his fellow Directors, along with the experience of seven other Regional Managing Partners spanning the UK & Ireland, USA, Canada, Middle East & Africa (MEA), Asia, with two others based in continental Europe.

The Customer Service Specialists are proud to work with hundreds of clubs world-wide, of all sizes and profiles, with customers who include the likes of TPC Network, Marriott Golf, Troon International, European Tour Destinations, Sawgrass, Emirates Golf Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone to name just a few.

Many of the greatest names in the industry credit 59club for their properties success, having worked with them to measure, train, support & reward their workforce, as they achieve sales & customer service excellence, while elevating customer acquisition, satisfaction and profits. Head to 59clubau-nz.com for more information, or to sign up to receive a product demonstration; please contact sam@59clubau-nz.com

59club, the industry leading sales & customer service analysts has today announced its global operations are expanding into Canada.

The new opening signals great opportunities for the Canadian golf & hospitality market, as 59club’s signature performance management tools and global intel are now made available to businesses within the region.

59club has driven a data revolution within the industry, and are famed for their insightful customer satisfaction surveys, mystery shopping audits and employee education pathways. Their expertise and industry insight into global sales performance and customer service standards are well documented, and many of the greatest names in the club industry credit 59club for their properties success, working with them to measure, train, support and recognize their workforce as they achieve sales and customer service excellence, while elevating customer acquisition, satisfaction and profits.

Headquartered in the UK and firmly established in golf, hotels, leisure, spa and restaurants, 59club now has seven divisions across the USA, Middle East & Africa (MEA), Asia, two in Europe, with the latest opening in Canada.

With customers who include the likes of TPC Sawgrass, Bobby Jones Links, Emirates Golf Club – Dubai, Thai Country Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone to name just a few, and hundreds of other properties. When it comes to driving sales and customer service excellence 59club are proud to work with venues of all size and profile, supporting club management to deliver unprecedented service experience whilst simultaneously driving revenues and profits.

And the front man behind 59club Canada is Club Study owner and PGA member Ryan Tracy. Commenting of the new opening, Simon Wordsworth Founder of 59club said; “Ryan will be a great ambassador for our brand, and we are all excited to begin working with him and his existing clients as we introduce our products and services to the wider hospitality business community across Canada. We champion ‘service excellence’, and with this new division, golf as a global entity only serves to become bigger, better and stronger, with enhanced services and greater experiences tailored to the discerning golf & hospitality enthusiast, engineered from real live intel and expertise”.

Tracy added; “I have been fortunate to serve the golf industry in Canada for the last 20 years, specifically with Club Study providing customized pools of operational data in club management over the last two years. When a mutual client made an introduction to Simon, conversations over our shared passions and subsequently the similarities between the two entities made the decision for us to work together a natural progression. I realized immediately that the insight that 59club creates will help operators in Canada, and I am excited to bring these resources to market”.

And now as Club Study falls within the 59club armory, the pair can deliver even more industry insight as the bi-weekly national surveys, which had previously been connecting Club Managers in Canada & US, are now made available to the entire 59club global network.

Head to 59clubcanada.com for more information.

Clubs in Canada can sign up now for a Demo and to unlock a Free Trial by contacting Ryan.tracy@59club.com

At a time when golf clubs might well cite the pandemic as mitigation for a drop in standards, it’s all the more creditable that so many venues across UK and Europe were recognised for their service quality with the annual award of 59club’s coveted ‘golf flag destinations’.

Remarkably, at a virtual ceremony hosted by presenter and broadcaster Dan Walker, 13 clubs received the highest accolade of a gold flag – the benchmark of excellence – for standards in customer service.

What’s more, they were joined on the virtual podium by eight silver and eight bronze award winners, illustrating that despite everything that has plagued the UK & European golf industry since early 2020, many clubs refuse to allow their standards to drop.

Introducing the awards, Walker said: “59club’s industry benchmark of excellence, its bronze, silver and gold flags, is an annual tradition across the golf industry. ​They recognise commercial venues and member clubs that have achieved the required standard of customer service, as determined by 59club’s impartial mystery shopping audits, with additional recognition for providing the very finest offerings for golfers to enjoy.

“Employee qualifications, restaurant accolades, member communication, and environmental accreditation, are just some of the determining factors within the qualifying golf flag criteria.

“This year, we have witnessed innovation, diversity, and a determined attitude across 59club’s affiliate properties. We have seen scholars earn additional qualifications, dining experiences honoured by the finest associations, with facilities and courses positioned among some of the very best in the industry.

“Above all else, the level of engagement achieved with members and guests demonstrates a beacon of light to the future prosperity of the golf industry.”

Host; Walker then congratulated the winners of the awards before confirming the launch of a summit that will see clients from all 59club territories compete in the inaugural ‘World hospitality service excellence awards ceremony’ in 2022.

The 13 venues celebrating the ultimate gold flag in 2021 – and, presumably, harbouring hopes of success in next year’s new worldwide ceremony – were Celtic Manor Resort, Forest of Arden Marriott Hotel & Country Club, Foxhills Club & Resort, Gleneagles, Gullane Golf Club, Rockliffe Hall, Stoke Park, The Belfry Hotel & Resort, and The Grove, in the UK; Mount Juliet Estate, in Ireland; Club de Golf Alcanada and Golf Son Muntaner, in Mallorca; and, from Portugal, Quinta do Lago.

The following venues were honoured with a silver flag designation; Burnham & Berrow GC, Farleigh GC, Frilford Heath GC, Hanbury Manor Marriott Hotel & Country Club, Le Golf National, The North Berwick GC, The Mere, and Woodhall Spa. 

And finally, the properties celebrating bronze flag status were Harpenden GC, Kingswood GC, Ladybank GC, Long Ashton GC, Panmure GC, Porters Park GC, Royal Dornoch GC, and Slaley Hall.

The 59club industry awards signify the benchmark of excellence and can be seen proudly on display at some of the very best establishments around the world.

Starting with its mystery shopper experiences in UK golf clubs back in 2009, 59club has built a proud reputation and an enviable client list, and is no longer limited to golf clubs – or just the UK.

It remains headquartered in the UK, but now has several divisions across America, Asia, the Middle East and Africa, and multiple offices serving Europe. It now also has a diverse offering that has the brand firmly established in hotels, restaurants, leisure clubs and spas, in addition to its heartland of golf.

Each division is delivering market-leading performance analytics and resources to measure, train and support properties in their region, while also feeding worldwide sales and service performance data into a central database.  That vision, teamed with 59club’s expertise, is the winning formula that has been driving the hospitality industry to become more customer centric, and, ultimately, more profitable.

59club; the leading sales & service analysts and training provider, have today announced its exciting new personal development program; ‘Succession’. www.succession.digital

The initiative is open to all managers, their deputies, and other rising stars within their business, whether they work with 59club or not. It is designed to support you to reach your full potential within your current role, whilst expanding learning opportunities, career progression and personal growth. What’s more, annual membership is priced at just £59 per annum per person. The key contract holder at any 59club client venue will receive access to Succession at no cost throughout 2021.

59club CEO Simon Wordsworth said; “59club’s mantra is to ‘Measure-Train-Support’, and Succession delivers on the latter two core elements. By making it affordable and open to all managers/prospective managers, it allows us to engage with the forward thinkers in our industry, people that want to learn and improve”.

Taking on many forms, in its simplest guise Succession contains 3 core elements; ‘In the ether’ acts as a hub that connects individuals with the goal of developing fresh ideas and new perceptions. Learning is supported by an extensive library furnished with video, audio, and documents, plus access to online monthly panels and live webinars hosted by experts from differing industries. These learning vehicles centred around relevant topic matter, are designed to expand an individual’s performance and their ability to make an impact. 59club has worked with a number of contributors to develop unique e-learning courses that are creative, interactive, and truly relevant to either the manager or the team under them. This area of the platform will grow significantly over the coming months.

To give a flavour of what’s to come; a small soft launch pre-Christmas saw a number of 59club associates join England Manager, Gareth Southgate as he led a seminar around ‘leadership styles & changing cultures’. An earlier panel were also invited to join Harry Redknapp as he discussed his 34 years experiences managing at all levels of professional football, with Succession aiming to take much of its inspiration from other sports & leading individuals from outside the world of golf. When Succession launches on Monday, January 18^th, it will host a really insightful piece based on “leading teams” with England Cricket Captain, Joe Root just before he flew to Sri Lanka.

Succession’s second element ‘On the road’; will include a number of live events throughout the year. The first ‘learn and play’ event, subject to COVID-19 measures being relaxed will be hosted in April, at England’s National Football Training Centre, St George’s Park, conceived around a morning of education of the highest quality, a tour of the venue, and in the afternoon, a walking football tournament with training from LMA ambassador managers.

Finally, but by no means least, the ‘On the course’ activities will see business leaders and golf loving sports personalities quizzed around their life lessons & achievements, in a regular spot called ‘Buggy Banter’ and ‘Mower Mayhem’ – supported by 59club partners; Club Car and Toro of course!!

Wordsworth added; “Succession aims to build upon the talents and qualifications that managers already possess, by providing a vault of additional information, learning resources and unique opportunities to further enhance those prerequisite skills.

“We’re looking to expand the horizons of those in managerial positions, assisting them to thrive within their existing role, whilst supporting them and their deputies to succeed throughout their chosen career paths.

“We have built Succession with your time in mind, so you consume it at your pace, when and wherever you wish. One of the best examples of this ‘time focus’ is the ‘tombola’ carousel where each week managers will be able to access a 30-minute staff training session of bitesize learning. As a manger, you want to learn and should do, but you simply have no time – Succession will help.

“We’re not going to sit there and teach you how to analyse a P&L or complete a VAT return, we’ll leave that to other bodies. Succession is here to top up, add the finishing touches to you as an individual”.

Succession is a credit to the collaboration between 59club and its long-term major partners Club Car, Golf Genius and Toro, plus 3dIFS and CGI Insurance. For more information either visit www.succession.digital or reach out to your regional 59club Manager today.

59club, the industry’s leading Customer Service & Sales Analysts and Training Provider, has today announced additional growth across the South of Europe with the formation of a dedicated regional team supporting golf and leisure clubs, hotels, restaurants and spa destinations to drive customer service & sales performance across their respective properties.

The new division is led by James Beesley, whose previous experience at Monte Rei Golf & Country Club (Portugal) and current role at Finca Cortesin Hotel & Golf Resort (Spain) – two of Europe’s leading luxury resorts – will further strengthen 59club’s position within the wealth of golfing hotspots across Spain, Portugal, Italy & Greece.

James joins with an educational background in Business, Marketing & Sports Management, and as a member of the PGA and Club Managers Association of Europe. Venues across the region will also benefit from James’ practical expertise, having heightened sales performance and customer service standards as a client of 59club at multiple venues.

Commenting about his new venture, James said; “As a client of 59club I have experienced first-hand the incredible insights and benefits of their products and services, applying their analyses to decision-making and witnessing the improvement in both operational, as well as financial results! I’m thrilled to be able to take on this additional role and look forward to working together with our regional team, whose local knowledge and expertise will provide a dedicated and personalised service to our current and future customers!”

With leading venues such as PGA Catalunya (Barcelona), Finca Cortesin (Marbella), Quinta do Lago (Algarve), and Verdura Resort (Sicily) – all listed amongst the top 20 Resorts in continental Europe –enjoying long-standing prosperous relations with 59club, local standards are set to rise as more properties are attracted to the appealing advantage of enhanced customer satisfaction, acquisition, increased revenues and profits – described by many as the ‘59club effect’.

Long standing 59club client, Julián Romaguera, General Manager at Los Naranjos said; “We were referred to 59club by La Manga Club during the PGA show, and within 30 minutes of our meeting we had signed up. For me, it was important to have an external tool to identify our strengths and weaknesses, and whilst you may have the perception that you are good at something, this tool keeps your feet on the ground and lets you know exactly what you have to focus on, what are the urgencies and what needs to be prioritised. 59club has to be shared between the staff and by the management at the same time, so that everyone is engaged and dedicated to working together to advance the high levels of service we are committed to achieving. We are using the tools to become more hospitality orientated, moving away from just golf, to introduce a more personalised service. 59club allows you to understand how others work and you can benchmark your sales & service performance against them.”

Of the announcement, Simon Wordsworth 59club CEO said; “We are so excited to be working with James on expanding 59club across the South of Europe. These are difficult times; regardless, those venues who afford the best service experience across golf and hospitality will always win. James and the team are the perfect fit to assist venues who strive to progress as they bring our performance management tools and employee training services to a wider market”.

Those interested in a proven strategy to measure, analyse and elevate staff performance, overall customer experience, and consequently, operational outcomes, are urged to visit www.59clubeurope.com or reach out to james@59club.com for more information.

For all media queries, please contact: Sarah Connelly, Marketing Manager, 59club HQ.  E: sarah@59club.com

59club, the industry leading Customer Service Analyst and Training Provider has launched three Human Resource Survey templates that address all areas of the employment roster, from measuring the New Employee Experience, general Employee Satisfaction, plus an Employee Exit Survey.

When it comes to customers; satisfaction surveys have been a vital part of 59club’s mission to drive the member and guest experience across our industry. If the reality is that ‘happy employees equals happy customers,’ then it’s high time we also prioritise employee well-being. As J. Willard Marriott famously said, “Take good care of your employees, and they’ll take good care of your customers, and the customers will come back”.

The new survey templates can be used to quantify employee wellbeing, engagement & satisfaction levels.  The venues management team will also be able to identify what motivates individuals and how they can support their employees continued growth within their existing role, also providing clarity and vision over personal career progression.

The Employee Satisfaction Templates are available right now and ‘free to use’ for all my59 Survey licence holders, alongside a wealth of Golf & Hospitality Member & Guest Satisfaction Templates.

The question templates are available to all in English immediately and will be rolled out in other languages across all 59club territories shortly. To enquire about owning a my59 Survey Licence, please visit www.59club.com.

The intelligent software can be adapted and moulded to suit every differing properties persona, meaning that the industry can now gain valuable Human Resource data from inside their own four walls, complete with the ability to make direct industry comparisons to monitor and advance their employee experience. 

Simon Wordsworth, 59club CEO and Founder said; “Your staff are your number one asset, if they are nurtured, allowed to develop and progress, there are nothing but positives for the business, cost savings throughout and without doubt greater revenues and repeat clients. As a business we have always been involved with measuring staff performance and providing training solutions to remedy those weaknesses, this new development allows the employee, manager, and the employers performances to be evaluated and improved.

“In this current climate, with so much insecurity, staff “out of position” and undertaking new and multiple roles, we need to ensure that we boost morale and prioritise employee satisfaction. As a business and industry, we will be able to harvest and retain talent to better service our customers and drive the enjoyment factor within the game we all love.

“If you have access to my59mentor, our online virtual training platform, as the industry’s needs start to evolve as a result of the data, we and our partners will be able to work together to strengthen our offering to educate your team in situ”.

To discuss your business needs and how 59club can assist you to achieve Service Excellence utilising a variety of Satisfaction Surveys, Mystery Shopping Audits, Financial Comparison Tools & Employee Training Programs; contact your local 59club Area Manager – and make a positive change today to realise your greatest potential. 

For more information, visit: www.59club.com

59club; the industry’s leading Customer Service & Sales Analysts and Training Provider, has today announced a partnership with Comesto; the UK’s most dynamic food & beverage wholesaler.

The partnership sees the pair unite to support golf clubs, resorts, hotel chains, restaurants, and bars to elevate food & beverage standards and customer experience, whilst maximising profitability across their entire operations.  

Offering an exciting range of quality food & beverage brands not available through traditional wholesalers, Comesto will afford the golf industry direct access to its wholesale procurement platform; promising more choice and a faster, more connected buying service, complete with tempting unique deals for 59Club customers.

59club will support the industry to ensure that customer service, upselling etiquette and brand standards within the dining experience are maintained. Mystery shopping and customer satisfaction surveys will provide intel to highlight individual venue performance, the industry standards and the best performers across the marketplace, with supplementary training and education services also provided by 59club to upskill employees and address any sales and service shortcomings.

Paul Walker, Commercial Director of Comesto said; “It’s been a pleasure to engage with 59club and witness their sentiment and passion towards quality; something we wholeheartedly share with the brands we represent. We welcome the opportunity to introduce our unique and exciting products, at the most competitive rates to golf clubs and resorts that our trade buyers are demanding in the wider marketplace.”. 

Will Hewitt, General Manager of 59club UK said; “Golf has often ambled on without access to the technologies that other industries rely on daily. We have developed an armoury of sales, service and operational tools that our clients rely on to ensure standards at their properties are maintained, whilst maximising their performance levels and profitability rates. We look forward to a successful partnership with Comesto, that serves to further advance the dining experience across our respective industries, as we welcome the UK’s FIRST EVER managed marketplace for sourcing quality food and drink into the 59club family. I’ll drink to that!”

Those wanting to benefit from a widened range of services & commodities, and an accurate view of what is available across the entire food and beverage/hospitality marketplace, can contact Paul Walker, Commercial Director on paulwalker@comesto.co.uk or visit www.comesto.co.uk

Hospitality providers wanting to take advantage of 59club’s global intelligence to elevate food & beverage sales and the dining experience across their respective properties, can contact Will Hewitt will@59club.com or visit www.59club.com for more information.

59club the leading sales & service analysts and training provider, have today released my59 Mentor, their intelligent virtual learning experience, safeguarding clients triumphant return to golf.

The new virtual platform features 59club’s acclaimed sales & service training programs – from membership sales and retention strategies, to perfecting corporate sales enquiries and advancing the overall guest experience – across golf & hospitality.

Venues can take advantage of the virtual mentor experience to expand their existing knowledge, educate new staff, upskill relief staff and providing personal development pathways for all aspiring individuals. Additional white papers, videography and supplementary contributor content from the likes of the infamous Gregg Patterson, are also accessible within the platform, available now 24/7 at staff member’s convenience.

The platform also acts as the perfect vehicle for venues to store and communicate all in-house company policies and training manuals direct with their team, also providing the technology to build online training courses, verify learning outcomes and track liability acceptances within one user-friendly, easily accessible and white-labelled virtual platform.

Simon Wordsworth 59club CEO said: “We recognised the need for organisations to have control over their online learning experience, so we built a platform that our partners can manage without any knowledge of coding. My59 Mentor has been developed with simplicity in mind; its clean, intuitive design makes the platform a user-friendly experience for admins and students across all devices.

“During this difficult time, we understand the challenge of motivating staff and the need to enhance personal development, and for this reason education has to remain a priority. Our entire educational content is waiting to be discovered within the platform, what better way to engage staff and build momentum, ensuring they are on top of their game and raring to go.

“There isn’t a single golf club, restaurant or hospitality venue on the planet that will, in the short term, continue to operate as usual. Each club or venue will have acute and significant challenges stemming from the COVID-19 pandemic – problems my59 Mentor can alleviate.”

Intelligent push notifications will link directly to a venue’s mystery shopping and survey performance data, directing the member of staff to the relevant lesson within the platform, as My59 Mentor instinctively acts to upskill staff and address any shortcomings.

Venues can build their own in-house digital education programmes and customise the appearance of the platform. Host staff handbooks and support files to communicate knowledge & company policy direct to the team, while collating all existing digital and paper content into one media library. The platform also provides an efficient way for managers to communicate with their staff around their initial COVID-19 policies and procedures, and phased protocol thereafter.

Within my59 Mentor there is an integrated ‘Quiz’ function which tests knowledge both before and after courses to evaluate progress. Upon completion, individuals can download certificates to authenticate their achievement. This process will naturally lend itself to organise and communicate new COVID-19 operating procedures efficiently, demonstrating that all staff members throughout the operation have read and gained a clear understanding of any new policies as they come into force.

59club the industry’s leading sales & service analysts and training provider, continue to support golf clubs with a move to produce financial comparable data alongside their famed benchmarking tools.

Simon Wordsworth 59club CEO said: “my59 Metrics was always due to launch in the Spring, we have been working hard to provide the intel that the industry has been lacking around various monetary P&L data. Recent events have led us to adapt this technology to provide additional feedback to managers on the effect that COVID-19 has had on their club in quarter 1, and subsequently throughout 2020, providing short, medium and long-term analytics.

“This is live data that everyone needs right now, not only now in this crisis but forever. We want to support the industry to be able to make the right financial decisions going forward, based on real industry statistical evidence.

“For so long golf has had little data on which to make its decisions, we felt that this had to change. We have produced live customer service data for years and have now developed the intel within my59 Metrics to measure financials. We have always put confidentiality at the top of our to do list, this ethic puts us in the perfect place to reach across the industry and all the different stakeholders to deliver a product that’s needed, and needed now.”

My59 Metrics, is an analytical platform that provides comparable data around the industry’s operating rates, such as gross profit, turnover, membership revenue & attrition, purchasing rates, stock levels, average monthly sales, payroll, staffing levels – and many other variables.

All data entries remain anonymous to anyone other than your club’s sole key account holder. As with all 59club products, its intelligent applications contain a wealth of filters that generate comparable data against venues of a similar nature, allowing club management to make astute judgements and decisions around its financial operation. All venues will be able to filter the results by business style (private, resort, etc), by county/region, by venue size (number of holes) and by course style (parkland, heathland etc). Additional functionality is available within a premium licence.

59club has benchmarked customer service, staff sales performance and operation management, providing key performance indicators across golf & hospitality for over 12 years. Now as they launch my59 Metrics, they have completed the circle of data, helping golf clubs to measure and strengthen their financial operations.

Venue managers, industry suppliers and stakeholders have all been involved in shaping the first release of my59 Metrics, which includes the key headline measurements that will provide clarity around revenue, rounds played, costs and margins. Subsequent releases will allow golf clubs to delve deeper into those headline areas and truly understand greenkeeping costs, professional offerings and club salaries.

The first release will take place on 8^th May for clubs across England, Northern Ireland, Scotland & Wales, with managers invited to complete the initial my59 Metricsdataset before the end of May. By completing 2019 data at the same time, you will realise the immediate effect COVID-19 has had on your club and the industry as a whole.

Monthly data entries will be co-ordinated thereafter, as 59club generate industry-wide comparable data like never before. 59club also plan to work with other technology providers to automate the process, with the ambitious goal that by the end of 2020, golf could have LIVE data. To take advantage of this opportunity and make informed decisions on how best to weather the financial effects of COVID-19, visit www.59clubuk.com

The customer service analysts and benchmarking firm 59club announced today they will also provide COVID-19 specific employee survey tools to golf and other hospitality venues free of charge amid the current crisis. The survey tools capture employee challenges, concerns and potential opportunities all in one easy-to-use snapshot.

This addition comes shortly after 59club had made equivalent survey tools available to target the golf & hospitality industries customers, members and guests. These complimentary offerings will remain available throughout the current crisis.

“Many clubs are asking themselves if surveying their employees is appropriate during this time,” said Will Hewitt, General Manager, 59club UK. “The long-term implications of mismanaging employee needs are insurmountable, and there is data available that shows employee feedback and direct communication is not only appropriate, it’s necessary during this crisis. Top-performing companies consistently search for ways to make themselves and their employees better.”

59club’s proprietary survey tools enable managers to identify both employee and customer needs, strengthen retention levels and recognise a clear direction on ways to improve their overall experience. The smart dashboard analyses data in a clear and concise manner and provides demographic filters to further segment information, creating a comprehensive, manageable and immediate snapshot of their opinion and attitude.

Managers and decision makers can use these COVID-19 question templates to build their personal survey, with the freedom to include additional custom questions within a template, they also have the ability to create a survey entirely of their own making, to better fit their needs and goals using the software.

“Effective feedback, both positive and negative, is critical knowledge at any given time, it may be more important now than ever during these ever-changing times, said Hewitt.

“Top performing clubs remain the best performers because they consistently search for ways to make their best even better. Managers who deliberately ask for feedback will gain valuable insight that can address any weaknesses or oversights within their business. With so much uncertainty, staff and customers need to be nurtured now more than ever, that process starts with asking the right questions, at the right time”.

Click here to gain complimentary access to 59club COVID-19 Survey Software

Customer service satisfaction and benchmarking firm 59club have announced today that they will further extend their complimentary offering amid the global COVID-19 pandemic, as 59club help the golf & hospitality industry to make the right choices and provide the right options for its customers, members and staff.

59club’s ‘We are in this together’ Campaign, has seen newly released survey templates that reflect the current situation facing the industry, and the interactive Golftell Member Communication app added to their existing complementary offering, all free of charge throughout the current crisis.

“The ability to appreciate what customers and staff need, what their future intentions are, what they are willing to do right now and how they will react amid this ever-changing time, is data we could all use wisely, and never has there been a more pertinent time to glean this valuable information than today – right here, right now”! said Will Hewitt, managing partner of 59club UK.

“We want to make sure the golf and hospitality industry have valuable tools available to them so they can make informed decisions during these trying times.”

Specific COVID-19 survey templates have and will continue to be added as part of 59club’s complimentary offering, covering all aspects of general member surveys, golf professional services, including retail, custom fitting & coaching and staff wellness surveys.  The survey tools assist managers to glean feedback from its customers, members and staff amid the current crisis at specific times when the facility continues its limited offerings, at times when the offering/operation is forcibly closed, during a clubs renewal process, when dealing with membership cancellations and in the run-up to the club/facilities reopening.

The templates contain a bank of pre-set questions, enabling managers to build their survey with the ability to create custom questions of their own. 59club’s proprietary survey tools enable club managers to identify both employee and guest needs, strengthen retention and recognise a clear direction on ways to improve the overall experience at their respective properties.

The smart dashboard allows management to analyse data in a clear and concise manner and provides demographic filters to further segment information, creating a comprehensive, manageable and immediate snapshot of their customer, member and staff opinion and attitude.

The interactive Golftell Member Communication app creates a new channel for members to privately communicate directly with club management, with the ability to provide as much or as little feedback as the member wishes to supply. During times when the club is closed, the app can be used to reflect on previous experiences, to make future suggestions, to communicate on any matter relating to the club and their membership, and when normality resumes – they can continue using the app to provide instant feedback when visiting the club.

The app channels member feedback within the following areas: course condition, food quality, general facilities and customer service levels, applying an average rating of great, good, average or poor which contributes towards the clubs own satisfaction rating as well as adding into the industry-wide data pool.

Managers and decision makers can make use of 59club’s complimentary offering throughout the current crisis to gather data from one’s own customers and employees. Complete with the ability to make direct comparisons amid the current situation facing the industry, as 59club continues providing help, clarity and vision on a global scale, at a time when it is needed most.

“These are extraordinary times. Many managers are trying to figure what, if any, services should still be available, and what people will want when you re-open” said Simon Wordsworth, founder of 59club.

“Customers will remember those who took the time to touch base with them, to ascertain their needs and wants during the unprecedented time when they knew you were simply hoping to remain open, and latterly during the challenge of being forcibly closed.

“Navigating unchartered waters and relying only on substandard communication tools like social media and non-reply emails does a disservice to the manager, staff, their members and guests. We want our friends and colleagues in the tourism and hospitality industries to have everything they need to weather this storm.”

Please visit www.59club.com and follow the COVID-19 actions to instigate your FREE license, any additional support can be directed to your local 59club division who are waiting to help!

59club, the Industry leading Customer Service Analysts and Training Provider firm, 59club announced today they will offer complimentary use of their proprietary survey tools amid the current COVID-19 crisis. Golf clubs and other hospitality venues may use the survey tools to communicate directly to their membership and identify member and guest needs for free through till 31^st May 2020.

“Obviously, the tourism and hospitality industries have been greatly affected by the pandemic,” said Will Hewitt, General Manager, 59club UK. “We want to help these clubs communicate with their members and guests so they can be best prepared to accommodate special circumstances until things get back to normal. We’re in this together. We want to do our part and help as much as we can.”

59club’s proprietary survey tools enable club managers to identify member and guest needs, strengthen customer retention and recognise a clear direction on ways to improve the overall experience at their respective clubs. 59club will provide specific COVID-19 survey templates as part of their complimentary offering of the survey tool. Managers and decision makers can use this service to pick and choose from pre-set questions already available within the platform, and/or choose to add custom questions of their own. The ability to gather data from one’s own members and make direct comparisons based on the current situation facing the industry will provide clarity and vision on a global scale when its needed most.

“These are extraordinary times. Many managers are trying to figure out if their club should remain open or what, if any, services should still be available,” said Simon Wordsworth, founder of 59club.
“Clubs themselves are navigating unchartered waters trying to determine what their members actually want or expect from their club. Relying only on substandard communication tools like social media and non-reply emails does a disservice to the club, its members and guests. We want our friends and colleagues in the tourism and hospitality industries to have everything they need to weather this storm.”

Go to www.59club.com to sign up for your complimentary 59club survey tools.

High-profile venues across the UK and Europe recognised for service excellence in glitzy ceremony at the Forest of Arden Marriott Hotel & Country Club

The golf industry’s very best clubs, resorts and individuals descended on The Forest of Arden Marriott Hotel & Country Club, on Thursday March 12, 2020, with the hope of claiming an industry ‘Oscar’ at 59club’s 10^th annual Service Excellence Awards.

A day which started with a series of inspirational educational seminars, ended in a glittering awards ceremony honouring the finest customer service providers for having achieved the highest standards of excellence across 2019.

59club’s illustrious accolades are determined by scores collected from their impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with 59club’s objective benchmarking criteria. On the night, 59club presented 64 awards across 27 categories, recognising ‘service excellence’ across all areas of the businesses – sales, service, operations, retail, golf course, food & beverage and management. With 59club continuing to reflect the very best performances, regardless of a venue’s size, scale or profile, by segmenting several individual accolades based on a venue’s average green fee rate, of either above or below £75 per person.

Stoke Park and The Belfry Hotel & Resort picked up the highest prized awards of the evening, The Ultimate Members’ Club, and The Ultimate Golf Resort respectively, withThe Belfry retaining their title for a second consecutive year and Stoke Park having claimed The Ultimate accolade previously in 2015.

Stuart Collier, Stoke Park Director of Golf, said; “It’s a huge honour for the entire team at Stoke Park to be awarded the prize of Ultimate Members’ Club at this year’s 59club annual awards dinner. We have worked very closely with 59club since 2011 and this has enabled us to review, develop and improve the overall member and visitor experience at the club.

“At Stoke Park we are blessed to have world class facilities but we feel the interaction with the staff is the most important element of any visit and we rely on the 59club to provide us with real feedback to monitor, manage and improve this”.  

In addition to being crowned The Ultimate Golf Resort, The Belfry’s celebrations continued, as Chris Reeve retained his Golf Manager of the Year title (>£75 category) with Jacques Hobson crowned Food & Beverage Manager of the Year (>£75 category).

Upon collecting numerous awards personally and on behalf of The Belfry Hotel and Resort, Chris Reeve, Director of Golf, said: “Having received crowning glory from 59club once is truly an honour, to maintain the highest prized accolade 2 years in a row across our entire operation amplifies the teams solidarity for delivering the greatest experiences in golf, cementing our position as Europe’s Ultimate Golf Resort. 

“It was fantastic to see Jacques Hobson crowned Food & Beverage Manager of the Year, and retaining the Golf Manager of the Year title is a personal highlight in my career – as we continue to deliver the unforgettable member and guest experience that The Belfry is synonymous with, we all have a lot to celebrate”!

59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations, are always a highlight of proceedings. These highly prized accolades recognise member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout 2019.

This year, 59club presented 14 ‘Gold Flags’. The deserving winners were: Celtic Manor Resort, Club de Golf Alcanada, Forest of Arden Marriott Hotel & Country Club, Foxhills Club & Resort, Gleneagles, Golf Son Muntaner, Los Naranjos Golf Club, Monte Rei, Mount Juliet Estate, Rockliffe Hall, Roehampton Club, Stoke Park, The Belfry Hotel & Resort and The Grove.

The Foxhills Collection were left revelling on the night having been awarded Golf Group of the year, with Foxhills Club & Resort achieving Gold Flag status, Golf Operations Team of the Year (>£75 category), and Golf Membership Sales Team of the Year. Further celebrations saw Sophie Whitmore honoured for her Leading Individual Golf Membership Sales Performance, and Sean Graham crowned Golf Retail Manager of the Year (>£75 category).

Marriott Golf also boasted numerous successes on the night, with Forest of Arden seeing Fraser Liston crowned Golf Manager of the Year (<£75 category), with 2 further team awards recognising their Golf Operations and  Golf Sales departments, the latter having been retained for the 4^th consecutive year, as well as the venue retaining their Gold Flag status. Tudor Park provided more reason to celebrate after Rachel Palmer was honoured for her Leading Individual Group Golf Sales Performance. St Pierre continued the winning streak having scooped the Golf Membership Sales Team accolade, with Hanbury Manor achieving Silver Flag Status.  

Of this year’s awards, Simon Wordsworth, CEO at 59club, commented: “Forest of Arden was the perfect host for our 10^th annual awards ceremony, and my unerring congratulations go to our nominees, tonight’s winners, our supporters and everyone involved with 59club for their commitment to perfecting service standards across our industry. 

10 years ago tonight, we celebrated our first award winning performances, and as I look back at that wealth of data, I am privileged to have witnessed 59club quite literally reinvent member and guest experiences across Golf & Hospitality using technology & data to measure, train and support our clients to achieve service excellence.

Our promise to our clients, and to those just embarking on their journey with 59club – as 12 Franchises take hold around the world servicing golf, leisure, spa & hospitality providers – has always been to continue supporting their customer journey, with new tools and more intel, to equip our most ambitious companies in their pursuit of excellence. The first half of 2020 sees ‘Business Metrics’ and our ‘Education Platform’ launch simultaneously, with many more progressive tools waiting in the wings”.

Other prestigious award winners on the night included Matt Aplin of Goring & Streatley who retained his Greenkeeper of the Year title (<£75 category), with Scott Fenwick & Craig Haldane from Gleneagles crowned Greenkeepers of the Year in the over £75 category.

Jonny Dye of Rockliffe Hall was hailed Golf Retail Manager of the Year (<£75 category), whilst the Food & Beverage Manager of the Year title (<£75 category) was presented to Glenn McNaughton of Long Ashton Golf Club.

Five-time winner, The Vale Resort was awarded Leisure Membership Sales Team of the Year, and Alice Cox-Cooper from The Mere was recognised for her Leading Individual Leisure Membership Sales Performance.

8 ‘Silver Flags’ went to Golf Club Castelconturbia, Frilford Heath Golf Club, Hanbury Manor Marriott Hotel & Country Club, La Manga Club, Le Golf National, The Duke’s, St Andrews, The North Berwick Golf Club and Woodhall Spa.

A further 7 ‘Bronze Flag’ Awards were presented to Dalmahoy Hotel & Country Club, Gullane Golf Club, Porters Park Golf Club, Royal Automobile Club, Royal Dornoch Golf Club, Sandy Lodge Golf Club and Slaley Hall.

To recognise venues which have shown continued commitment to engage, analyse and enrich their member and guest experience, utilising a collateral of survey tools across 59club’s software platform, 13 ‘Service Excellence’ designations were presented on the night. Recipients included Aldenham Golf & Country Club, Branston Golf & Country Club, Celtic Manor Resort, Cotswold Hills Golf Club, Edgbaston Golf Club, Goring & Streatley Golf Club, Long Ashton Golf Club, Macdonald Hotels & Resorts, Moor Park Golf Club, Mount Juliet Estate, North Middlesex Golf Club, The Scandinavian and Vale Resort. Radyr Golf Club and Stoke by Nayland Hotel, Golf & Spa received distinction in this category achieving the Ultimate Service Excellence honour.

Celebrations continued the following morning as guests re-assembled for the 59club golf day, sponsored by Golf Genius which teed off on the Arden Course, and saw the winning individual Phil Rowsell of Asbri Golf – 59club’s most recent industry partner – claim the Claret Jug, with an individual score of 40 points. The winning team consisted of Eryl Williams, Richard Dinsdale both of Asbri Golf, Chris Dowrick of Foxhills Club & Resort and Will Hewitt, 59club who led a 3-point team victory.

For more information on 59club, visit www.59club.com

Full list of award winners can be seen in the table below.

59club ‘Service Excellence’ Award Winners 2019/20:

The Ultimate Members’ Club: Stoke Park

The Ultimate Golf Resort: The Belfry Hotel & Resort

Golf Group of the Year: Foxhills Collection

Gold Flag Designations: Celtic Manor Resort, Club de Golf Alcanada, Forest of Arden Marriott Hotel & Country Club, Foxhills Club & Resort, Gleneagles, Golf Son Muntaner, Los Naranjos Golf Club, Monte Rei, Mount Juliet Estate, Rockliffe Hall, Roehampton Club, Stoke Park, The Belfry Hotel & Resort and The Grove.

Silver Flag Designations: Golf Club Castelconturbia, Frilford Heath Golf Club, Hanbury Manor Marriott Hotel & Country Club, La Manga Club, Le Golf National, The Duke’s, St Andrews, The North Berwick Golf Club and Woodhall Spa.

Bronze Flag Designations: Dalmahoy Hotel & Country Club, Gullane Golf Club, Porters Park Golf Club, Royal Automobile Club, Royal Dornoch Golf Club, Sandy Lodge Golf Club and Slaley Hall.

My59 Ultimate Service Excellence Award: Radyr Golf Club and Stoke by Nayland Hotel, Golf & Spa

My59 Service Excellence Award: Aldenham Golf & Country Club, Branston Golf & Country Club, Celtic Manor Resort, Cotswold Hills Golf Club, Edgbaston Golf Club, Goring & Streatley Golf Club, Long Ashton Golf Club, Macdonald Hotels & Resorts, Moor Park Golf Club, Mount Juliet Estate, North Middlesex Golf Club, The Scandinavian and Vale Resort.

Golf Manager of the Year (<£75 green fee): Fraser Liston (Forest of Arden Marriott Hotel & Country Club –    Aylesford Course)

Golf Manager of the Year (>£75 green fee): Chris Reeve (The Belfry Hotel & Resort)

Greenkeeper of the Year (<£75 green fee): Matt Aplin (Goring & Streatley)

Greenkeeper of the Year (>£75 green fee): Scott Fenwick & Craig Haldane (Gleneagles – Kings Course)

Food and Beverage Manager of the Year (<£75 green fee): Glenn McNaughton (Long Ashton Golf Club)

Food and Beverage Manager of the Year (>£75 green fee): Jacques Hobson (The Belfry Hotel & Resort)

Golf Retail Manager of the Year (<£75 green fee): Jonny Dye (Rockliffe Hall)

Golf Retail Manager of the Year (>£75 green fee): Sean Graham (Foxhills Club & Resort)

Golf Operations Team of the Year (<£75 green fee): Forest of Arden Marriott Hotel & Country Club (Aylesford Course)

Golf Operations Team of the Year (>£75 green fee: Foxhills Club & Resort

Leading Individual Group Golf Sales Performance: Rachel Palmer (Tudor Park Marriott Hotel & Country Club)

Golf Sales Team of the Year: Forest of Arden Marriott Hotel & Country Club

Leading Individual Golf Membership Sales Performance: Sophie Whitmore (Foxhills Club & Resort)

Golf Membership Sales Team of the Year: Foxhills Club & Resort & St Pierre Marriott Hotel & Country Club

Leading Individual Leisure Membership Sales Performance: Alice Cox-Cooper (The Mere)

Leisure Membership Sales Team of the Year: Vale Resort

Stay up to date with all 59club development on social media at @59club1 on Twitter, @59club on Facebook and Instagram at @59clubuk

59club cements its position in the Middle East and Africa with establishment of local office and formation of dedicated ‘MEA’ division amidst international growth

United Arab Emirates, 13^th October, 2019: 59club, the world’s leading specialist customer service & sales analysis and training provider, has enhanced its rapidly accelerating global footprint with the opening of a dedicated office in Dubai, signalling the official launch of 59club Middle East and Africa.

Already, 59club has established and developed relationships with 14 well-known golf resorts in the region, including Dubai Golf, Aldar properties in Abu Dhabi and resorts in Mauritius and Seychelles. Today’s announcement cements 59club’s commitment to the region and recognises its success there by creating the structure for an unrivalled, on the ground service for existing and new clients. It follows the launch of 59club Asia in November 2018 with additional offices set to open in emerging destinations worldwide as demand for 59club’s expertise and intel reaches an all-time high.

As well as a local presence, the development of new spa, F&B and Hotel products will allow 59club MEA to enhance performance within the ever-growing, high-end leisure market the region is famed for. Its market-leading software and assessment criteria provide the resources to improve and maintain ‘sales & service’ etiquette, increasing customer satisfaction, revenue and profits in the process.

The 59club MEA team will consist of Neal Graham and Mark and Sally Bull, who collectively boast more than 30 years’ experience working in the region. During this time, they have established important relationships with key stakeholders within the Golf, Spa and Hospitality industries, which will be pivotal to future success.

Of the launch of 59club Middle East and Africa, 59club CEO, Simon Wordsworth, said: “I’m delighted to announce the launch of our Middle East and Africa division and hugely excited to have Neal, Mark and Sally on board at the helm.

“Boasting some of the finest leisure destinations worldwide, 59club’s growing profile in the UAE and Africa presents the opportunity for operators to enhance their offering even further and ensure the region’s reputation for service is extended. For our clients, this also means business growth and I anticipate an immediate impact under the leadership of our 59club MEA team.”

59club Middle East and Africa Co-Director, Neal Graham, added: “We are excited to enhance the service and offering to our current and potential new clients within the region. The expansion of our products into the Spa and Hospitality areas represents an exciting development and will enable us to utilise the powerful management tool to identify areas of concern and assist clients with training and support. 

“For the first time, it will provide operators with the tools to benchmark their standards against competitors, the industry and some of the leading venues worldwide, which is going to have a tremendous impact on performance.”

Over the past ten years, 59club has taken the industry by storm by providing data-driven solutions and industry benchmarks to address issues of sub-par sales and service performance, to which many leading venues have aligned their principals. 59club’s overarching influence within the Middle East and Africa will drive standards, advance experience and generate greater profitability for each and every commodity within the service industry.

For further details and enquiries, please email: enquries@59clubmea.com

Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites.

Concept users can now benefit from 59club’s expertise, mechanism and freedom to independently deliver customer satisfaction surveys using their industry specific benchmarking assessment criteria, flexible survey templates and automated software.

The new partnership enables the auto-generating functions to remain switched on for mutual affiliated clients – meaning that each time member and guest data is entered into their operations software, 59club will auto-invite the customer to complete the venues bespoke satisfaction survey based on their recent encounter – for example after having joined the club, paid to play, visited the spa or F&B outlet or having relinquished their club membership. The functionality can even track a customer’s experience at significant landmarks during their journey, auto-generating a series of questionnaires, in sequence at set intervals as programmed by the venue, measuring a new member’s experience over a set timeframe as a guide.

With a wealth of survey templates that cover all areas of the hospitality industry and as a result of the two software giant’s new pairing, club staff can now save valuable time delivering surveys, avoiding additional data entry, and elements of human error or resistance are eradicated.

The new interface will go live at one of the most prestigious properties in The UK; The Belfry – with other leading Golf Groups such as Dubai Golf and premier clubs and resorts that includes the likes of Old Thorns, Celtic Manor, Stoke Park, Ramside Hall and Dalmahoy also set to win as a result of the new pairing, with concept looking to roll-out the update to all of its clients very soon.

Chris Reeve, Director of Golf at the Belfry Hotel & Resort, said: “The 59club surveys have been a huge success for us and we are just about to introduce a link between our EPOS [Concept] system which will talk directly to 59club’s software [my59] and provide a survey to anyone that plays a round of golf at The Belfry with a few key questions. This is going to open new doors for us and gives us even more insight into what our customers are looking for and allows us to retain our number one position as the best golf resort in the UK”

The new partnership has been forged to assist venues to improve and maintain sales and service quality, in addition to comparing their internal customer satisfaction levels against 59club’s benchmark; the industry average and the best performing venues globally. Ultimately venues stand to capture more consumer insights than ever before.

Simon Wordsworth, 59club CEO, said: “Our recent partnership with Concept is hugely exciting for 59club. Linking our customer satisfaction survey software with the complete enterprise solution for the world’s leading resorts couldn’t be a better match. Both companies have a focus on being in control; whether that’s assisting clients managing memberships, reservations, POS or business intelligence.

“The addition of ‘real-time’ customer service analysis sees the essential day to day operation of golf, leisure & Spa venues worldwide get a whole lot smarter. As 59club continues to grow with new operations in America, Asia and Europe, I’m looking forward to seeing our collaboration with Concept continue to advance service excellence standards across the industry globally”.

Concept, a Shiji Group Brand, offers its users with leisure software for spas, clubs, resorts, and golf courses. The Concept Golf product is a complete enterprise solution for the world’s leading golf resorts and venues and caters for all software needs for golf operations.

Malcolm Rennie, Commercial Manager of Concept, said: “This new relationship and integration with 59club is so exciting for us. The cross-over between our mutual clients is staggering and we were delighted to see so many of Concept’s customers being recognised at 59club’s annual awards ceremony. We can’t wait to rollout this integration to new and existing clients and see the positive results.” 

For more information on 59club, visit: www.59club.com
For more information on Concept, visit www.concept.shijigroup.com